Marketing Strategy

A system for turning strangers into brand advocates

Your customer’s journey is not simply the buying experience from awareness to conversion; from first learning about your brand to making a buying decision… The journey is more comprehensive than that. It involves the results and experiences created by a large- almost innumberable- amount of touchpoints, detours, and micro-conversions on the pathway to becoming a lifelong advocate for your brand. We help you first understand, and then execute on, a strategy that turns strangers into advocates as a system for creating greater customer satisfaction, internal efficiency, data-driven results, and consequently maximized revenue and profits.

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